Consultancy

June 29, 2010

Karostech has completed during the Spring two consultancy deals. Both of these deals were successful and widened the consultancy scope and focus for Karostech.

The other one was ordered by one of the major advertising agency in Eastern Finland. Ilkka Kakko was used as an expert while checking the feasibility and making an implementation plan for a new business area to be opened for the company later on this year. The main areas, which were studied and evaluated in respect to company’s revised strategy, were lead management, the benefits of B2B market automation tools and the ongoing rapid change in the usage of social media as a supportive element for brand making.

The other one was related to the ongoing development project of senior citizen’s living and welfare center, called Senioripuisto, in Joensuu City.  The key factors for the future business model creation were studied and the road map for implementation created. The focus areas were the conceptual challenges in implementation 2010-2012, future collaboration issues in a creation of Living Lab –like environment between Senioripuisto, research units and businesses and the set up of supportive business consortium for funding and implementation. Karostech worked in this case with a close collaboration with Creative Industries Management (www.cimfunds.com).

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